Tag: fruits

SMAF- Export Activation

3.7.2025

OUR BUSINESS PLAN

A new era is coming; our company is developping new skills, avaling of our matue expertise. This is an introduction, we are actively searching partners and clients.

Business Name: “SMAF- Export Activation”
– Developed by SMAF Ltd, Society for Mediterranean Authentic Food –

Our aim is transforming the current export company into a new distinctive asset, scalable and customizable according to each client producer.

A. “Secure Export” Project – Integrated Food & Legal Offer. Its Objective:
– To provide Italian producers, whether Calabrian or from other regions, with comprehensive legal coverage, reducing risks and facilitating entry into new markets.

– Offer Structure (3 Modular Levels)

LevelContentTarget Segment
Basic– Legal export checklist- Support with customs codes- Labelling consultationSmall businesses just starting out
Advanced– Contract review and analysis- NDA, licensing, distribution, and agency support- Trademark registration in Italy/EUCompanies with active exports
Premium– Due diligence on foreign partners- Trademark registration in USA/Asia- Compliance monitoring + litigation supportProducers with established markets
meeting of team of business people

B. Included Legal Services
(Provided within SMAF Ltd by the partner law firm)

  1. Export Contracting
    • Distribution, licensing, and agency agreements
  2. Trademark Registration
    • Italy, EUIPO, WIPO (for USA, China, etc.)
  3. Due Diligence
    • Reliability and solvency checks on foreign distributors
  4. Legal Protection & Disputes
    • Assistance with international legal disputes
  5. Compliance
    • Food labeling in accordance with EU and non-EU regulations
    • Compliance with safety and traceability standards

C. Law Firm – Export Company Collaboration Model

AspectDetails
PartnershipLaw firm acting as outsourced legal partner
BrandingCo-branding of the mixed consultancy “SMAF Export-Activation”
Revenue SharingFixed fee or % for each activated service
TrainingWebinars and free introductory consultations for export clients
Ongoing SupportOn-demand legal service upon request

D. How to Present the Project to Producers

  • Dedicated landing page: “Export Safely with Our Legal Experts”
  • PDF informational brochure
  • Case Study: “How a Calabrian company registered its trademark in France and signed a deal with a French importer”
  • Project showcased at trade fairs or during meetings with buyers

E. How we help you

  • LOGISTICS: SMAF Associates LTD uses or searches conveyors to achieve the best shipping. In particular, SMAF Associates LTD organizes food transportation by air, sea, road and combined transport.
  • CUSTOMS: Practical customs clearance by means of competent shippers both via sea and land. SMAF Ltd is able to quickly customs clear your goods to and from abroad thanks to our customs service that takes care of all customs procedures:
  • Definitive export;
  • Definitive import;
  • Entry into free circulation;
  • Temporary exportation;
  • Temporary importation;
  • Introduction customs warehouse;
  • Introduction VAT deposit;
  • Assistance for the issue of an approved exporter certification.

Through the domiciled procedure and the AEO certification issued by the Customs and Monopoly Agency, customs clearance takes place in a rapid and direct manner. Our partners manage, on request, a private customs warehouse and an IVA deposit and are ready to provide you with an attentive advice on your customs practices thanks to the competence and the multi-year experience of our customs department which will give you the best way to customs operations of your business.

  • INSURANCE: Insurance coverage through insurance agencies established in the industry, in the following fields:
  • Civil Liability or contractual obligations incumbent upon the forwarder, Carrier, Logistic Operator, Depositary.
  • Rates and conditions are the best in the international market and are a real competitive advantage.

Our work allows you to outsource the burden of:

  • Identifying insurable risks and describe the insurance interest
  • Treating the insurance conditions and support the customer in evaluating the most appropriate proposal
  • Fulfilling contractual obligations
  • Acting to get the liquidation of the claim.

We also offer concrete help in correctly assessing and covering the liability risks assumed by law or by contract in respect of:

  • Errors / omissions committed during execution of the mandate
  • Loss or damage suffered by the goods taken for shipment / transport / storage
  • Insurance for account.
  • EXPERTISE: In order to carry out transport we may need insurance inquiries, our company uses authorized experts who also solves this specific problem.

Fruits of Calabria: The Merendella Peach

30.8.2022

Merendella peach is a real delight: small size, smooth white skin tending to green with some pinkish streaks, very sweet and fragrant pulp with a vague hint of honey and citrus fruits.

It is a prized variety of nectarine peach, fruit of the Prunus persica, a tree of the Rosaceae family. The peach was already known in antiquity for the beauty of its flowers and the goodness of its fruits.

HISTORY AND LEGEND

Originally from China, where it was considered sacred, peach soon spread to the East and from there to Europe. It owes its name to Persia, in fact it the word peach means in Persian “deriving from Persia”, and also in many regions the fruit of the peach tree is still called this way but declined to the feminine, in the Calabrian dialect is “perzica”, in Genoan “persiga”, in the dialect of Rome “persica”.

The fruit in China was a symbol of immortality but in other countries the delicious fruit has always had an aura of sacredness. In Japan it protects from evil forces, in China it was believed that by eating it the body was preserved from corruption, in some European countries being under a peach tree and eating its leaves helped to heal from fever and worms.

Juicy peaches

In Egypt the peach was sacred to Harpocrates, god of silence and childhood, so much so that even today the cheeks of children are compared to peaches, for their softness and roundness. It seems that the fruit arrived in Italy, in Rome, in the first century thanks to Alexander the Great, who was fascinated when he saw it for the first time in the gardens of King Darius in Persia.

Since then the tree with its beautiful pink flowers spread everywhere, giving rise to many varieties of peaches and peach nuts in the various territories, such as the delicious “merendella” peach of Calabria.

SMAF LTD

Explore our products, coming from CALABRIA. Order the food and beverage products that allow you to explore the Mediterranean diet of a remarkable region. Surrounded by two seas and adorned with pine forests, mysterious villages, natural habitats, and rich biodiversity. Discover handcrafted delicacies that embody the soul of the land: sun-ripened fruits, premium olive oils, bold wines, artisanal cheeses, and traditional cured meats, all crafted with passion and authenticity.

contact us, your supplier

MERENDELLA, A HISTORICAL FRUIT OF CALABRIA

The Calabrian name of the small peach comes from “merenda”, a Latin term that could come either from meridies of from noon, just to indicate a quick meal to replace lunch, or from the verb “merere”, meaning to deserve or meaning the snack as a meal granted to subordinates following particular working merits.

We find the same meaning in the Greek language, meris which means part.

Merendella peaches of Calabria

The merendella peach also exists in Sicily and is called “sbergia”, but the Calabrian variety, particularly widespread in the Lamezia area and Catanzaro, has special characteristics as described above, probably due to the natural habitat of the territory.

It reaches maturity between mid-July and August, a period in which it can be found at local markets. instead, it is difficult to find it outside the region, as it is a very delicate and complicated fruit to transport.